'As part of the team that opened The Mirage in 1989, I know firsthand how special it is, and what a great opportunity it presents to the Hard Rock team. 'This transaction is a significant milestone for MGM Resorts, and for Las Vegas,' said Bill Hornbuckle, CEO & president, MGM Resorts International. HRI purchased the licensing and naming rights for Hard Rock Hotel & Casino Las Vegas in May 2020 with plans to bring the brand to the Las Vegas Strip in the future. Prior to 2020, Hard Rock International had no previous involvement with the Hard Rock Hotel & Casino in Las Vegas.
